Case Study: Regional IMB Uses Data for Targeted Mortgage Growth

For more than 35 years, an independent, retail mortgage banker licensed in five Northeastern states has prided itself on offering a wider selection of mortgage options than many of its competitors. The company needed a way to effectively identify the borrowers and referral partners best suited to each loan program.

In 2022, the company was introduced to iEmergent as a fellow member of The Mortgage Collaborative (TMC), the mortgage industry’s largest independent cooperative network. After receiving a demo of iEmergent’s flagship Mortgage MarketSmart platform, the mortgage product manager knew she’d found the solution her company had been seeking.

“We were impressed from the start. iEmergent provides a beautiful user experience, highly communicative support, and amazing data completeness. After seeing the demo, we knew we needed to make the switch.”

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Download the Case Study

Learn how a regional IMB uses iEmergent mortgage market intelligence to match loan products with best-fit borrowers and referral partners.

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