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Like many financial institutions, Firstrust Bank helps consumers attain home financing through its own branch loan officers (LOs) as well as through partnerships with independent mortgage brokers. Over time, Firstrust Bank’s wholesale volume grew to represent about 70% of the bank’s total mortgage originations, meaning a significant number of homes financed by Firstrust Bank were originated by LOs not directly employed by the bank.
Firstrust Bank began by shuffling the deck internally, bringing in and promoting the experts it needed to improve its mortgage programs and support. Then, it began looking for technology solutions necessary to identify opportunities for mortgage growth in its market.
“We knew we needed a way to clearly identify the needs of our customers in order to serve them more effectively and grow our mortgage offerings,” says Amy Azorandia, SVP of Mortgage Compliance & Systems at Firstrust Bank. “We needed data. When we encountered iEmergent, we knew we’d found a solution.”
Learn how Firstrust Bank uses iEmergent mortgage market intelligence to reach CRA/LMI markets, recruit LOs, grow loan volume, and more.