Insights
Market reports, forecast data, industry insights, and more from iEmergent.
With nearly 1.5 million members and $29.9 billion in assets, BECU is the largest not-for-profit credit union in Washington and one of the top four financial cooperatives in the country. As a member-owned credit union, BECU is focused on helping increase the financial well-being of its members and communities through great rates, few fees, community partnerships, and financial education.
At the end of 2022, with mortgage interest rates and median home prices climbing, BECU’s mortgage team began to shift gears from handling high volumes of refinance transactions to focusing on serving members’ homebuying needs. It quickly identified a lack of data as the biggest stumbling block in its efforts to improve its mortgage offerings and close market gaps.
“Mortgage MarketSmart had all the data we needed and more, all visualized beautifully,” said BECU Senior Vice President of Mortgage Lorraine Stewart. “Its ability to drill down into the demographic and income data at the neighborhood level is unparalleled. Its data capabilities are so extensive that we’re still discovering new features and additional ways to leverage the data and forecasting available.”
Learn how BECU uses iEmergent mortgage market intelligence to identify mortgage opportunity gaps and improve multicultural lending.