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iEmergent Diversity Webinar April 2025

About the Webinar

Who: Mortgage sales leaders, strategy setters, and compliance experts from banks, credit unions, and IMBs

When: April 30, 1PM ET

What We'll Cover: Some lenders are all-in on diversity. Others are steering clear. But here’s the reality: ignoring these borrower segments today means missing out on massive growth tomorrow.

In a time of shifting perspectives on diversity initiatives, the data remains black-and-white: the future of mortgage lending is rooted in understanding and serving diverse markets, with over 77% of net household formation in the next decade projected to come from diverse households.

Whether you call it “diverse lending” or just plain common sense, when lenders expand their focus beyond traditional, affluent borrower segments, the opportunity for growth is immense. Join industry experts as they share data-driven strategies for tapping into underserved segments and charting a sustainable five-year growth plan.

Discover how to:

  • Pinpoint exactly where tomorrow’s mortgage demand will come from
  • Uncover gaps in your minority and LMI borrower market share (and what to do about it)
  • Help current loan officers boost production by leveraging MLS data to build a real estate partner network that reflects today’s buyers
  • Recruit new loan officers who already know how to reach underserved segments
  • Forge community partnerships that put you in front of untapped markets

Stop chasing the same borrowers as everyone else. Get the data, get the strategy, and get ahead.

Panelists:
  • Nikki Bialka, Fifth Third
  • John Harpst, Lake Michigan Credit Union (LMCU)
  • Gabe Ewing del Rio, Homeownership Council of America
  • Laird Nossuli, CEO, iEmergent
  • Tom Sullivan, First Commonwealth
  • Tony Thompson, NAMMBA
  • Tay Toliver, Cardinal Financial

A recording of this webinar will be available to registrants on demand after the live event.

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